When Airbnb decided to launch Airbnb Experiences, they came to VICE looking for brand partners who could bring interesting experiences to the table. My team decided to turn some of VICE’s most beloved documentaries into real-world experiences. Now people could watch a story on VICE – and experience it in real life with Airbnb. We traveled to 4 countries in 5 weeks, sourcing the best hosts and curating the most exciting itineraries that a lucky 100 guests could win. The campaign took home the Digiday Best Consumer Branding campaign award for the VICE Experiences on Airbnb partnership.

More info on the campaign here.

Director: Jack Turits
Creative Director: Kelly Fulton
Creative: Jay Chary
ECD: Amel Monsur
Account Director: Ben Kammerle
Airbnb Chief Marketing Officer: Jonathan Mildenhall
Marketing manager: Farzad Sharif
Airbnb Creative Director: Tony Högqvist
Head of Production: Rachel Holbrook
Creative producer: Bridget Sheils
Social Media Manager: Deepti Sataluri
Film Editors: Ian Rowe, Christian Baker
Copywriters: Michael Smith, Brett Shea, David Hayward
Visual Designers: Jason Mamaril, Jason Cross