PBR came to us to create a CTA video around their annual can design competition. We decided to create a purely fun, subliminal spot that celebrated their previous can design winner (Gaijin) via this DIY internet-aesthetic journey based on an ancient Japanese poem. Doesn’t make sense? Was never meant to,

Co-Director: Tannaz Hazemi
Music: Damon Criswell
Editor: Matt Hollis
VFX: Ernie Long
Post: The Farm Group