“Did You Mean MailChimp?” is a hysterical inside joke started by MailChimp on the premise of the brand’s name often being mispronounced. This campaign was created by Droga 5 and playfully subverted such mispronunciations, turning them into a game of semantics where unlikely combinations of similar-sounding words put themselves to hard work in all their absurdity. 

“FailChips” accompanied other spots  ike MailShrimp, KaleLimp and JailBlimp that all played out this premise. This campaign made it into in Columbia’s Digital Dozen.

Fun Fact: Everyone and everything in this documentary is real.